Pitch Up in Pink

Using the power of cricket to spread awareness, Pink Ribbon organized “Pitch Up in Pink – Cricket for a Cause” on 8th November 2020 at Shalimar Cricket Stadium, Islamabad. The match featured Parliamentarians and TV Anchors coming together to promote breast cancer awareness and encourage healthy living.

As part of the initiative:

• Key public figures including Syed Talat Hussain, Qasim Khan Suri, Usman Dar, and others actively participated to draw attention to the cause.

• The cricket match served as a platform to engage viewers in conversations about the importance of early detection.

• Spectators and players wore pink ribbons, emphasizing unity in the fight against breast cancer.

• Messages were shared to highlight that 1 in 9 women in Pakistan is at risk, and awareness can lead to timely diagnosis and treatment.

• The event encouraged the public to adopt healthier lifestyles and support women in their battle against breast cancer.

This event successfully combined sport and social impact, bringing national attention to a life-saving cause.