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Pink Ribbon

Youth Programme

Pakistani Rupee Maintains Stability Amid Global Dollar Fluctuations. In social transformation, youth are the real change agents. We strongly believe that educating, capacitating and sensitizing youngsters is essential in reshaping society at large. Pink Ribbon Pakistan, in collaboration with Higher Education Commission (HEC), has been successfully running its Youth Programme since 2012.

In our youth programme, we have educated over 1.3 million female students so far and this process is going on with full zest. Each year, in October, we run a nationwide PINKtober campaign and reach out to almost 150 educational institutes and over 200,000 young girls with different interesting activities and IEC material. Pink Ribbon designed this programme especially to aware and empower the youngsters, particularly girls, to minimise Breast Cancer driven female mortality in Pakistan by educating them about Breast Self-Examination and screening.

The aim of our Youth Programme is to persuade young boys and girls to learn about Breast Cancer and be the torchbearers to spread our word in society. Youth is dispersing our word widely in the society and raising funds for the Breast Cancer hospital. For more details and information:

Email: youthprogramme@pinkribbon.org.pk

Phone: +92 300 4524265

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Common questions

Frequently asked questions about Youth Programme

The Pink Ribbon Youth Programme is a nationwide initiative aimed at educating and engaging young people, especially students in colleges and universities, about breast cancer awareness, prevention, and early detection. It is a key component of Pink Ribbon Pakistan’s mission to reduce the breast cancer burden in the country.

To create widespread awareness about breast cancer among youth.

To encourage early detection and self-examination practices.

To empower youth to become awareness ambassadors within their communities.

To reduce the stigma and myths associated with breast cancer.

Students, faculty members, and youth organizations at higher education institutions (colleges and universities) across Pakistan are encouraged to participate.

Impact is assessed based on:

Number of participating institutions

Number of students reached

Quality and frequency of awareness activities

Feedback from participants and focal persons

Engagement metrics from social media and campaign reporting