Quick answers to your key concerns.
Pink Ribbon Pink Bra Awareness Campaign
In Pakistan, 1 in 9 women are at high risk of developing breast cancer, with around 65% of cases detected at Stage 3 or 4, and over 40,000 women lost to the disease in the past year. As the country faces the highest breast cancer rate in Asia, cultural taboos and low awareness often delay diagnosis. The Pink Bra turns a familiar habit—tucking money inside a bra—into a life-saving breast self-test, using tactile guides and illustrated instructions to teach women how to check themselves. This discreet, culturally respectful approach empowers women to detect warning signs early, improving their chances of survival.
”It looks like an ordinary bra, but holds secret features that can save lives.”
Product Features
Convenient Pockets
Where women naturally keep money.
Tactile Guides
Raised markers show where to press during self-exam.
Illustrated Instructions
Easy diagrams printed inside the cups.
Expert-Designed
Created with medical professionals for accuracy.
Helpline Support
Free Pink Ribbon hotline for questions or concerns.
Famous faces joining the fight against breast cancer.
Pink Ambassadors
In a short time, we’ve managed to garner support for this campaign from leading public figures including renowned actors Sanam Saeed and Maria Wasti. Announcements about further endorsements and Pink Ambassadors will be made public shortly.
“I promise to give a Pink Bra to the women around me.”
"If we can help women detect breast cancer at the earliest possibe stage, I think the outcome is going to be very, very different."
Dr. Rufine Soomro
Surgeon & leading advocate for early detection
"A revelutionary product that teaches under priviliges women how to conduct a breast self-exam for the early detetction of breast cancer with simple diagram instructions printed on the vest style bra."
Maliha Bhimjee
CEO IFG, Pakistan's leading women's undergarments manufacturers